![]() ![]() When it comes down to it, reviews are only meaningful if they can be trusted. ![]() In this article, part 1, we’ll be discussing what the research revealed regarding why people read reviews. Ultimately, these efforts have placed our focus on two pivotal questions:įrom our research, we’ve come across some fruitful insights. To achieve our goals, the UX team spends a lot of time talking to users, doing one-on-one interviews, running surveys, testing concepts, prototyping and digging into stats and trends. While you might think the review space lacks much of interest (the grandeur of subcontinents, the perils of circumnavigation or the beauty of hidden treasures, to name just a few), to us, it’s fascinating territory in its own right. Like the Marco Polos or John Cabots of the world, we, the Trustpilot’s UX team, like to think of ourselves as curious minded people, keen to explore. How? By improving our products and services through thoughtful design. And that is music to our ears.Īfter all, as UXer’s, it’s our job to provide a better review experience for everyone. They help consumers make smarter choices and are instrumental to improving companies. Reviews open up a world of possibilities. In this two-part article, our UX analyst, Siri Shadduck, goes over the results and what the research revealed. ![]()
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